Federal Market Insights: How to develop your outreach playbook

FEDERAL MARKET INSIGHTS is an informal podcast designed to provide valuable information about the government marketplace for businesses interested in government contracting. Each episode is a concise 30-minute session, scheduled at the end of the week. We review noteworthy items published during the week, delve into key topics, and offer background information and perspectives relevant to the government contracting landscape. Stop by, settle in and take-in the conversation.

Market research and preparation for upcoming outreach events is critical. Conferences, federal contractor’s updates and training sessions are all types of outreach events. Each provides both information and marketing of sales opportunities. Join in and hear how to prepare for these underutilized opportunities.

Presented by Marc Violante, Director, Federal Market Strategies, Wisconsin Procurement Institute and Mark Dennis, Government Contract Specialist, Wisconsin Procurement Institute

For the list of Federal Market Insights webinar, please click here.