COLLIDER – Opportunity Validation: Know Your Defense Market & Make a Sale

Understanding a potential customer’s problem and how your product or service will solve it is vitally important in any market, even more so with the Department of Defense (DoD).  Other than running out of money, the biggest reason for small business failure is not having done the homework to fully comprehend and address the user’s needs.  At this Collider, we will look at the key factors needed to successfully research and determine the viability of a new opportunity.  This will include a focus on where to find military requirements and how to create a DoD-specific business model that will maximize the chance of winning contracts.  Learn about the real meaning of “selling” and the best proven approaches to making an effective sales pitch.

Type of Event: Hybrid (just let us know at registration)

For more information click here.