Acquisition Hour: Market Segmentation for Enhanced Business Development

REGISTRATION FOR WEBINARS WILL CLOSE 24 HOURS BEFORE THE START

Focus your time and resources on learning about and marketing to the most important buying offices for your business. This is a key step in Market Segmentation. Explore key factors that are of interest and importance to your business and its success. Recognize opportunities that will consume time, effort and funds but are more flyers than true opportunities. Apply these factors and develop a Go/No-go strategy to be used for both customer and opportunity selection.

Speaker: Marc Violante, Wisconsin Procurement Institute (WPI)

This webinar is eligible for 1 CPE credit.

To view a schedule of all upcoming webinars CLICK HERE.